Search Demand
Find search opportunities using saved query–page evidence and understand why a signal appeared.
Search Demand turns imported search evidence into signals worth investigating. These can include striking-distance queries, competing pages, property-relative CTR gaps and coverage-qualified trends.
Start with the signal’s evidence
Open a signal and read the query, page, date window, country and device scope. Check how the page was resolved and whether the evidence is current enough for the decision.
A page match may be exact, supported by saved redirects or canonicals, ambiguous or unresolved. Similar-looking URLs alone do not prove that two records describe the same page.
Investigate a CTR gap
A property-relative CTR gap compares the observation with the property’s relevant evidence. It is not a universal industry benchmark.
Where query-page relevance evidence is available, the drawer shows query-term coverage in the title, H1 and primary content. Missing terms can help you frame a review, but they do not prove the cause of the CTR result.
Before editing, ask whether the page already answers the query clearly and whether a title change would accurately represent it.
Review competing pages
A cannibalization signal is a reason to inspect the pages and search intent. It is not an automatic instruction to delete, merge or redirect a URL.
Ask whether the pages serve different audiences or stages of the buying process. Use an Agent brief to compare the evidence and propose an approach for human review.
Move from a signal to an Action
Actionable signals can connect to an Action through the Act on this area. Open the Action to see other findings on the same target and its recommended approach.
Use Ask agent when you want an explanation first. Attached references carry the relevant evidence into the chat; inspect or remove them before sending.
When no signal is available
Check connected-data coverage and the detector’s stated limitations. Missing query-page evidence, ambiguous targets or insufficient compatible history can prevent a reliable signal. “No available signal” does not establish that there is no opportunity.